IT’S OUR 9TH BIRTHDAY 🥳 So we thought it would be fun to share story behind Only Curls, and show how we’ve grown up over the years 🥹 Swipe through the dots to see nine years of curls, and where we started vs now! From packing orders from my kitchen table, and carrying many, many parcels in my daughter’s pram to the post office - to being on the shelves in so many amazing salons and Boots! It’s been an incredible journey. Thank you for for cheering us on, sharing your curls, and helping us grow from a tiny dream into the amazing community we are today. What year did you start using our products? I’d love to know ☺️✨ Lizzie x
onlycurls.com
Aug 9, 2025Instagram
🎉 We’re 9 years old! 🥹💖 We honestly can’t believe everything that’s happened this past year - from introducing so many amazing products, launching in Boots and on Amazon, continuing to expand our curl team and creating our very of Only Curls Sh-Office to connecting with more curlies than ever. To our amazing customers and incredible salons - THANK YOU 🙏 You’ve been with us every step of the way, and we wouldn’t be here without you. 💕 Here’s to 9 years of curls, community & a whole lot of love - and we’re only just getting started. ✨ #itsmybirthday❤️ #9years #smallbusiness #onlycurlslondon
onlycurls.com
Aug 8, 2025Instagram
Did you know… 👀 @bootsuk currently has 20% OFF Only Curls products?! 😍 Whether you’re restocking your routine or finally trying that product you’ve had your eye on (👀 we see you), now’s the time to treat your curls to the good stuff. 🛍️ Grab them while you can – your hair will thank you later. 🛒 #fyp #bootsuk #onlycurlslondon #curlyhair
onlycurls.com
Aug 6, 2025Instagram
Did you know…🌊 Your hair can be SUPER dry after being in the pool due to the chlorine. But here’s our simple tip to help avoid drying up and damaging your curls in the pool ☀️ Share your summer curl tip in the comments ⬇️ #fyp #curlyhair #onlycurlslondon #curlycommunity #summercurls
onlycurls.com
Aug 5, 2025Instagram
We KNEW you guys would love 😏 but stock is running low! If you’re still on the fence or need to buy even more, we suggest you grab it now before its all gone 🏃♂️ #fyp #onlycurlslondon #berryblossom #curlycommunity #curlyhair #limitedstock
onlycurls.com
Aug 4, 2025Instagram
Struggling to find someone who actually knows how to cut curls? ✂ Meet @curlsathofh - the go-to curl experts bringing shape, bounce, and proper Welsh charm to your natural hair. Whether you’ve got waves, coils or curls, they know exactly how to bring your hair to life 💇♀️💕 Located in Cardiff, they are here to help the Welsh curlies 💕 Not local? Drop your location below and we’ll help you find a curl-friendly salon near you! 💌 #fyp #onlycurlslondon #salon #curlyhair #hairinspo
onlycurls.com
Aug 2, 2025Instagram
We can’t get ANYTHING past you guys 👀 We teased our wash bags a few weeks ago and our DMs and comments have been non-stop asking when they’re coming! Well they’ve arrived 🙌 Freshly delivered and straight on our website for you guys 😍 #fyp #onlycurlslondon #washbag #curlyhair #summervibes
onlycurls.com
Aug 1, 2025Instagram
You can only pack 1….. 👀 What is your ULTIMATE holiday essential? You’re stuck on a desert island and it would be the one thing you take with you! Let us know…we’re thinking maybe a misting bottle? 🌴 #fyp #curlyhair #onlycurlslondon #curlycommunity #holidaycurls #summer
onlycurls.com
Jul 30, 2025Instagram
🚨 DISCOUNT ALERT 🚨 Did you know there is currently 20% off at @bootsuk at the moment! Plus your advantage points…it would be rude not to right?! #fyp #onlycurlslondon #curlyhair #discount #bootsuk
onlycurls.com
Jul 29, 2025Instagram
✨ When did you start your curly hair journey?! ✨ Whether you’ve been straightening for years, battling frizz, or just didn’t know where to start - your curly hair journey can begin today. 💖 We’re here to help you embrace your natural texture, care for your curls, and feel confident every step of the way. 🌸 #fyp #onlycurlslondon #curlyjourney #smallbusiness #curlyhair
onlycurls.com
Jul 28, 2025Instagram
ad. Only got 15 minutes? Want curls that look like you put in effort (but didn’t)? Here’s the cheat routine I use to keep the curls in check - thank you @onlycurlslondon 💗 (featuring a sneaky new unreleased product)
onlycurls.com
Jul 27, 2025Instagram
The list is endless….🫠 Nothing worse than ruining the fresh washday hair 😂 #fyp #curlyhair #onlycurlslondon #curlycommunity #curlyhairproblems
onlycurls.com
Jul 26, 2025Instagram
We can’t believe this happened with our refills… 🫣 You guys really don’t mess around - they sold out!!! Thank you to everyone that purchased them 💖 Luckily our Ops Team quickly arranged more, and not only are they officially back in stock, you can now get them on SUBSCRIPTION! So if you missed out the first time… now’s your chance to stock up without worrying about your next order ☺️ #fyp #onlycurlslondon #curlyhair #refills
onlycurls.com
Jul 25, 2025Instagram
How much gel do you use? 👀 One pump, two pump, three pumps…or more?! 🙌 Its always so interesting to know how much gel you need to form a good cast on your hair 😍 #fyp #onlycurlslondon #curlyhair #curlycast #berryblossom
onlycurls.com
Jul 21, 2025Instagram
Quick get to your nearest Boots NOW 💨 🛍️ #boots #onlycurlslondon #fyp #curlyhair #curlycommunity #sale
onlycurls.com
Jul 20, 2025Instagram
Its been a crazy ride....how is it out 10 year anniversary next year! How should we celebrate? Maybe one big curly festival? 🎉 2025 - The Sh-office is almost ready guys! 2024 - It’s still a pinch me moment that we’re sold in BOOTS 🙌 2023 - Ensuring the new generation of curlies love their curls from the get go. 2022 - We just couldnt keep the Volumising Mousse in stock! 2021 - We started hiring our AMAZING team of curlies 💕 2020 - Lockdown did not hold us back & only pushed us even harder 2019 - The world saw the potential of Only Curls 2018 - Our very first batch of products (just look at that packaging 🙈) 2017 - It all started with a little grey towel.... #fyp #onlycurlslondon #memorylane #curlyhair #smallbuisness
onlycurls.com
Jul 18, 2025Instagram
It’s World Emoji Day 😏 Today the curls are giving 🙌 #onlycurlslondon #fyp #worldemojiday #curlyhair #emoji
onlycurls.com
Jul 17, 2025Instagram
Summer 🤝 Heat Protect Spray Three reasons why you still need to use our Heat Protect Spray in your summer hair routine: ☀️ It doesn’t just protect against your diffuser or hot tools - it also shields your hair from the sun’s UV rays. ☀️ It helps lock in moisture and smooth frizz, keeping your curls shiny, healthy, and full of bounce even on the hottest days. ☀️ It’s like SPF for your hair - creating a protective barrier against heat damage and UV exposure, all while keeping your curls looking their best. When do you use your Heat Protect Spray - before styling, before the sun, or both? Let us know below! 🌞✨ #heatprotectant #curlyhair #onlycurlssummer
onlycurls.com
Jul 16, 2025Instagram
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